The Cherry Blossom Festival aims at developing the regional tourism industry, loving the Cherry and conserving them in the long run, exploring the tradition, culture and food of ethnic people and promoting the tourism industry, luring local and foreign travellers, said Union Minister for Hotels and Tourism Dr Thet Thet Khine.
The Union minister highlighted the purpose of the festival at the opening ceremony of the Cherry Blossom Festival and Ethnic Traditional Food Fair 2023 on Monday in Loimwe, Kengtung Township of eastern Shan State.
After the opening ceremony, the Union minister and party visited the tea plantations in Wamseng village. They inspected the location to explore as tourist destinations, proper measures to penetrate the market with the Wamseng tea as a regional icon and preventive measures not to affect the environment.
They then headed to Kengtung Waterfall and instructed on preserving the natural environment and watershed areas. They also presented cash awards to the regional ethnic dance groups.
The Cherry Blossom Festival was first held in 2022 in Loimwe, a tourist attraction in eastern Shan State. The Ethnic Traditional Food Fair is the first time this year. — MNA/KTZH
