ECAM to serve as safe platform for e-commerce businesses

By Nyein Nyein

THE recently launched E-Commerce Association of Myanmar (ECAM) will serve as a safe space for e-commerce businesses to share technology, news, and opinions, and it will help develop the sector in Myanmar, according to U Aye Chan, Chairman of the association.

The ECAM was officially launched on 10 March at the Novotel Hotel on Pyay Road in Yangon.

The ECAM aims to serve as a platform for the representation of the views and ideas of policymakers, said U Aye Chan.

“Within the last few years, the number of online businesses has grown dramatically. ECAM is aimed at enabling people to resolve the difficulties faced by entrepreneurs within the e-commerce industry as well as by customers,” he said.

ECAM will give priority to industrialization, contribute to the development of e-commerce regulations that are acceptable to all stakeholders, and represent the industry in such a way as to promote public participation and communication between the government agencies and the public, he added.

Although no law has been enacted or rules promulgated yet on e-commerce by the government, attempts are being made to formulate strategic policies on e-commerce, said Daw Su Thet Hnin, assistant director of the Trade Department, under the Ministry of Commerce.

“Although there are no specific rules and regulations related to e-commerce, there are rules and regulations in place concerning monetary transactions and payments in the area of e-commerce. However, these rules and regulations cannot be said to meet international standards. Now, to fulfill these needs, the Ministry of Commerce is formulating a strategic policy under the Myanmar service sector improvement programme,” she added.

ECAM is aimed at promoting e-businesses in Myanmar for the sake of all stakeholders in the e-business community, in cooperation with entrepreneurs, the government, and schools in such a way as to resolve customer complaints.

ECAM will also share market knowledge to develop e-commerce across the country, ensure fair market competition, set up a wide network, and seek collaboration among entrepreneurs, and filter out fraudulent acts and misleading activities which adversely affect public interest. (Translated by Hay Mar)