THE Junior Chamber Inter­national (JCI) Myanmar and JCI Aichi Block Japan are col­laborating to bring Myanmar coffee to international mar­kets. Under the Omiyage Pro­ject, JCI Myanmar is working with JCI Aichi Block Japan to promote Myanmar coffee globally. Coffee beans sourced from Ywangan Township in Shan State will be marketed under the brand name Kizuna Blend.

The initiative aims to support Myanmar’s economic development, generate inter­national revenue, and create more job opportunities for local communities. As the first step, the coffee will be exported to Japan, with plans to eventually expand sales to ASEAN countries, other Asian markets, and worldwide.

A programme introduc­ing the collaborative efforts of JCI Myanmar, JCI Aichi Block Japan, and MAJA to promote Myanmar coffee internation­ally was held on 26 August at the MAJA Education Centre in South Okkalapa Township, Yangon. During the event, Mr Yamada, project leader from JCI Myanmar, outlined the plans to introduce Myan­mar coffee to international markets. This was followed by remarks from Mr Hirano, Chairman of JCI Aichi Block Japan, MAJA Director U My­int Wai, and Chairman U Myo Lwin. Project leader Mr Oza­wa then provided a detailed presentation on how the Om­iyage Project is facilitating the international promotion of Myanmar coffee.

Attendees were also in­troduced to the Kizuna Blend coffee that will be produced and marketed, and a com­memorative group photo was taken to mark the occasion. — Chit Ko Ko/ KZL