DEPARTMENT of Industrial Supervision and Inspection (Ayeyawady Region) stated that efforts are being undertaken for Myanmar traditional Pathein parasols to boost sales with local demand and penetrate foreign markets.
Pathein parasols used to receive strong local demand. Nowadays, they are only utilized as interior décor accessories at wedding ceremonies and other big events. Therefore, the department is trying to influence the buying behaviours of locals and promote Pathein parasols as souvenirs.
“Pathein parasols are in high demand during festivals in the peak tourism season. This iconic parasol was previously used by the royal families. We are trying to expand markets through expos and shows. There are 25 types of Pathein parasols, including decorative items, umbrellas both designed for sun and rain, big parasols found on the beach, parasols with enchanting designs containing artists’ paintings,” said an official of the Department of Industrial Supervision and Inspection (Ayeyawady Region).
Over 5,300 small and medium enterprises in Ayeyawady Region have obtained temporary SME certification. The department is trying to provide necessary technical and financial assistance for the SMEs. The department is attempting to bridge the connections between SMEs and investors and traders through local and foreign expos. — ASH/KK
